Learn how to use TikTok’s analytics tool to find the best time to post on TikTok—and generate the highest possible engagement rate for your brand.
Whether you’re a business owner or an individual creator, developing a TikTok strategy takes a little planning and a lot of experimentation. After creating your TikTok content, you’ll need to find the best times to post on TikTok to maximize engagement from TikTok users.
Luckily, data can help you reach the right audience at the right time.
Ahead, learn what the experts think are the best times to post on TikTok for each day of the week, within the US and beyond. And, find out how to analyze your own TikTok data to discover the optimal posting schedule for your social media calendar and specific target audience.
Best times to post on TikTok in the US (in ET)
The best times to post on TikTok vary by day. Here are the best daily times:
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 p.m.
- Thursday: 9 a.m., 12 a.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
Let’s take a deeper look at these best times to post, broken out by day.
Daily TikTok posting schedule
Follow this schedule of optimal posting times to get maximum engagement from your audience:
Best time to post on TikTok on Monday
In general, the best times to post on TikTok on Mondays are 6 a.m., 10 a.m., or 10 p.m ET.
These times cover a global audience while also fitting into daily schedules in the US, such as when users are scrolling TikTok videos before school or work, before lunch, and before bed.
Best time to post on TikTok on Tuesday
The best times to post on TikTok on Tuesdays are 2 a.m., 4 a.m., and 9 p.m ET.
This suggests people are checking TikTok when they wake up, and again late in the evening. Posting during these hours will ensure fresh content is ready when users open the app.
Best time to post on TikTok on Wednesday
The best times to post on TikTok on Wednesdays are 7 a.m., 8 a.m., or 11 p.m ET.
If you post video content on TikTok during these times, you can catch people on the platform before work or school—and then again right before bed.
Best time to post on TikTok on Thursday
The best times to post on TikTok on Thursdays are 9 a.m., 12 p.m., and 7 p.m. ET.
Your content may receive extra reach if you post them on Thursdays around lunchtime. Many sources recommend scheduling the majority of your posts for early mornings, midday, and evenings across the midweek.
Best time to post on TikTok on Friday
The best times to post on TikTok on Fridays are 5 a.m., 1 p.m., and 3 p.m. ET.
More engagement in the early evening suggests viewership reduces on Friday nights, when some people may switch to other forms of media, such as streaming, or head out for a Friday night activity. Post on TikTok earlier on Fridays when more of your audience are checking their socials.
Best time to post on TikTok on Saturday
The best times to post on TikTok on Saturdays are 11 a.m., 7 p.m., or 8 p.m. ET.
TikTok’s viewership decreases on the weekends. However, you can make the most of Saturday posts by scheduling them late morning and later in the evening.
Best time to post on TikTok on Sunday
The best times to post on TikTok on Sundays are 7 a.m., 8 a.m., or 4 p.m. ET.
Schedule video content to go out early on Sundays to capture people who rise and shine for a morning workout, jump on social media before grabbing breakfast with friends, or who just like to scroll in bed.
How to find the best time to post on TikTok for your target audience
If you really want to find out the best time to schedule posts for your audience, you’ll need to use data analytics from your TikTok account.
General posting schedule recommendations are good for those crafting their initial content strategy and posting their first TikTok videos. If you’ve been a TikTok creator for some time, however, you can access personalized analytics to see when you should post to reach specific target audiences.
Leverage your TikTok posting data by following these steps:
- Create a TikTok Business account
- Open your TikTok analytics dashboard
- Find your follower activity
- Check your activity on individual TikTok posts
Benefits of TikTok marketing
The biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two consist largely of people you already know and channels you already follow. TikTok reverses this algorithm, prioritizing videos from creators you’ve never seen before. This gives marketers one of the biggest benefits of TikTok marketing: the reach to get your content in front of broader audiences, regardless of your follower count.
TikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. With TikTok, you can also add a “link in bio,” which makes the platform ripe for marketing and selling.
If you’re trying to reach a younger demographic, TikTok is an especially useful tool—62% of its audience falls into the 10- to 29-year-old age group. Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the TikTok algorithm to manufacture virality.
Here are just a few of the benefits of using TikTok for your marketing.
- Every video has a chance for virality
- People are buying what they see
- TikTok influencer marketing is huge
- TikTok works well with Instagram
Every video has a chance for virality
The Facebook algorithm tends to favor content from friends and family. This means it prioritizes people and content you already know.
By contrast, TikTok prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to go viral on TikTok, no matter how many followers you have.
People are buying what they see
Whether you use TikTok ads or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to one study, nearly half of TikTokers make purchases from brands they see in the app.
Product-based social media trends from TikTok have even generated a now well-known phrase and hashtag: “TikTok made me buy it.” TikTok users frequently buy products they discover on the platform. Some industries perform better than others, with 89% of TikTok users polled in one survey saying they purchased a beauty product after seeing it on TikTok.
TikTok shopping continues to evolve, with brands and creator’s using the platform’s native shopping features and ecommerce integrations to simplify the path from viewer to customer. This approach allows for in-app purchases, reducing barriers to conversion.
TikTok influencer marketing is huge
With that discovery power, more brands are seeing the value in working with creators to promote products and services. These creators can make money on TikTok by partnering with brands for sponsored content, where they showcase products or services in their videos.
Creators on TikTok can amass millions of followers. And the best part? Niches work well on the platform. So much so that when a niche gathers steam on the app, it becomes known as its own TikTok space or subculture, such as #booktok, #fiilmtok, #cleantok, and #gaytiktok.
As with influencer marketing on any other platform, the key is finding the right influencer for your brand. But with these established niches, you can easily find influencers in your space.
