“Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.”
“Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.”
“Free Guide: How to Market on Facebook & Instagram”
“Given this, it’s essential to understand how to use the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement.
“Keep reading, or jump to the section you’re looking for:
“Why should businesses post on Facebook?
The decision to post on Facebook should depend on your business’s individual marketing goals, but we’ll outline some benefits below. Firstly, in Q4 of 2022, Facebook reported almost 2 billion daily active users on the platform, which means that segments of your audience are likely already using the network.When your audience discovers you’re on the platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with.Also, maintaining a Facebook profile is a great way to show your audience that you’re active and in business. As most users use the platform to research products, stumbling upon an inactive Facebook profile may prompt them to bring their business elsewhere.Lastly, 200 million + businesses are already using the platform to meet their business goals, so you should join them.”
“How often should you post on Facebook?”
“A recent HubSpot experiment found that, overall, businesses should aim to post on Facebook two to five times per week.While this is simply an average, it’s okay to adapt your strategy depending on your audience insights and what seems to bring the most success on the platform. But the experiment did note that posting more than five times per week can substantially decrease ROI.All in all, spend time on the platform, learn from your audience, and use your page metrics to find out the best combination for your business.”
“What makes a business Facebook post great?”
“Gives your audience something they need.”
“If you know who your audience is, the next step is figuring out what they need, and how to give it to them.One way to figure this out is to look at your Facebook analytics. Track posts with the most and least engagement to see what type of posts resonate with your audience. Next, step back and look at your content from your customers’ perspective. This will help you ask useful questions and post the right Facebook post ideas at the right time.”
“Shares a clear message.”
“Every idea comes from somewhere. And if you’re the one coming up with the idea, you know where it came from. That gives you more information than your audience, and it makes it easy to think you’re posting a clear message, even when you’re not.To make sure your message is simple and direct, try these tips:”
- Create a quick outline of what you want to include in your post.
- After writing, step away for a couple of hours before you edit your message.
- Define or link to definitions of industry-specific terms.
- Use writing tools to edit and proofread your posts.
- Read your post out loud to yourself to make sure it’s easy to understand.
Facebook post ideas to increase engagement
1. Ask questions
One great way to start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.
Think creatively about the types of questions you can ask. You can work to get genuine audience and customer input on business decisions. Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post.
Here’s a great example of Scholastic asking their followers a relevant question to their industry: “What are you reading today?”
2. Behind-the-Scenes
Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns.
We’re loving Typeform’s way of going BTS for National Pet Day by showing off some of their employees’ furry friends!
Consider ways that your business can get on a more personal level to share unique content and behind-the-scenes photos or stories with your Facebook audience.
3. Trending topics
One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.
Our example here is a post by Dr. Seuss’s Facebook Page jumping on the trending topic of the age, staying home and social distancing.
4. Branded graphics
Another great post idea – that honestly is perfect for every single online platform – is creating branded graphics with your company’s logo, fonts and colors incorporated.
These are perfect because they’re so versatile! Share quotes, memes, motivational sayings, relevant tips and more all in various branded graphics.
And these don’t all have to have the same style, either. Bring various shades of your brand colors into the graphics to help them all look unique, add shapes and even use icons or illustrations to help visualize what your text says.
5. Tell stories
Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level. And your story will depend on how small your business is.
This is a great example of a story told by a solopreneur, whose business surrounds her personal brand. While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand.
6. Videos
Facebook loves when users post videos, and they even have an entire “Watch” section dedicated to video alone.
This is why videos are great Facebook post ideas to improve your strategy. Create and share them often, whether they’re basic stop motion videos, informational videos, educational videos or another type altogether.
7. Product photos
This one probably seems obvious. Of course you want to share your product photos on your business Facebook post.
But highlight your products in creative ways in order to have effective Facebook posts.
How can you showcase your products with or without someone modeling them? Think about flatlays, themes related to upcoming holidays, or use or application shots and more.
8. Infographics
Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platform like Pinterest.
But infographics are sharable on every social media platform, so long as you size them appropriately.
9. Show your personality
Your business Facebook Page doesn’t have to be all business all the time. In fact, it’s a great idea to show some brand personality off throughout your posts and post captions.
10. Blog posts
A tried and true Facebook post idea that will never go away: sharing your company’s blog posts.
Why? First of all, content marketing is just as important as social media marketing, so you’re probably already creating both types of content. And second, this means you have free content to share on social media that can lead to even more clicks to your content.